PUMA Celebrates the Release of the Tsugi Line


Last night we had the honour to celebrate the launch of PUMA’s new TSUGI collection and what a night it was! Alongside some of Australia’s finest photographers and sneaker-personalities we were treated to a pair of TSUGI Shinsei as well as the recently released TSUGI Blaze. We were wined and dined at renowned Melbourne location ‘Koko’ and in true Japanese style Teppanyaki Chefs created 10 delicious courses.

The night was perfectly put together by PUMA and was a true showcase of just how much the community means to them and we’d like to express our sincere gratitude for having us.

Broken down TSUGI finds its meaning from the Japanese word for ‘NEXT’  and in hand we can really see where this line gets its names, the Blaze takes it’s inspiration from the Blaze of Glory and given new life with additional tech updates whilst the Shinsei brings something new to the table with it’s intricate lacing system which really sets this pair apart.

You can expect to see more of the line over the coming year as PUMA continue to push the boundaries with the progressive new silhouettes. You can scoop the Shinsei and Blaze now from PUMA.com alongside the TSUGI Netfit.

Once again we’d like to give a big thank you to @mr.formstripe and PUMA AU for a perfectly executed event.


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