PUMA’s TSUGI Shinsei Gets Its World Wide Release

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PUMA have started off 2017 with great strength, introducing a wide array of fresh new silhouettes to the market. The TSUGI SHINSEI is at the forefront of this push, taking its name from the Japanese words for ‘NEXT’ and ‘REBORN’ the refreshing new style stays true to it’s name with it’s future-forward design.

Taking design cues from their rich heritage in performance footwear and introducing new technologies PUMA have created a sharp silhouette with a progressive design that steps away from conventional lacing systems and introduces laces that sits on both lateral and medial sides of the wearers foot, allowing a very even fit. The padded tongue sits on top of a sock like upper that gives an overall functional and comfortable ride.

Earlier this week we saw a release from KITH which featured both black and white colour ways alongside an additional ‘Kith-strike’ set. The release sold out fast and we can expect pairs to fly off shelves come April 21st during their world release.

You can catch the Tsugi Sensei on Australian stores at LACED, Subtype and Urban Street Gear this Friday.

#PUMAAU #THEXCHNG

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