The book is titled ‘Bury Me With the Lo On’ and was put together by NY photographer Tom Gould and Lo Life founder and rapper Thirstin Howl the 3rd. The book documents the Brooklyn based Lo Life crew and their influence on hip hop and fashion as well as the overall subculture of Polo Ralph Lauren.
“The Lo Lifes were a boosting [shoplifting] crew formed in the late ’80s in Brooklyn, with the goal of accumulating as much Polo Ralph Lauren as possible, by any means possible,” Gould says. “To the authorities they were criminals, but to themselves and people on the streets, their actions signified something else. They empowered themselves by taking something that wasn’t meant for them and making it their own.”
In the 1980s Brooklyn was considered to be a rundown area in an even more dangerous New York. It would became the birthplace of an anomaly, a culture changing phenomenon based around the acquisition of Polo Ralph Lauren that would change the industry. ‘Bury Me With the Lo On’ examines this craze and lays out how a bunch of streets kids left a mark on the hip hop world by stealing the clothing of white, upper-class people in America.
Action Bronson, Raekwon and Just Blaze are just some of the big hip hop names to be featured in the book with Action Bronson calling it a “Masterpiece” on his Instagram. It is currently priced at $67 and set to be released on July 7th with a limited run of 1,500 copies, it is available here now.
Polo heads don’t want to miss this one!