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We caught up with Murata PJs, the creator of Sole Finess, Australia’s first ever women’s sneaker store, and talked all things shoes, street style and Aaliyah…

Tell us about your sneakerhead journey

Murata PJs: I have always loved sneakers and went through a phase of collecting them but I can’t say that I have that sneakerhead dedication, it’s definitely something that I admire though!

I’ve worked with many major sports and lifestyle footwear brands over the past 10 years, which made me realise that being in that kind of big corporate environment really wasn’t for me. I wanted use the knowledge and experience I gained to be able to help express something that I’ve been so passionate about; Sole Finess is like a product of my personality.

What inspired you to create Sole Finess? 

Mainly through my own personal frustrations of getting sneakers that I wanted in my size. Every woman I had spoken to could agree, and for a country that I know is full of sneaker loving ladies, its crazy that it’s been underrepresented for so long, it was time that something had to happen.

Sole Finess is giving Australian women the chance to cop sneakers from a slew of overseas countries – how do you think our style differs from the rest of the world?

It’s difficult to be able to display a fully comprehensive range when you first launch as you only really have one month worth of product to show, but we wanted Sole Finess to represent a balance of mens/unisex styles to compliment the women’s range.

As you know, we rarely see women’s collabs or top tier premium styles made available in Australia and I believe that’s mainly because there hasn’t been the right channels to distribute them into. We understand that there’s high demand for styles inline with the US or Europe but that’s something that we’re at the mercy of the brands on. We’re working on making change happen, it’s not something that will happen overnight but we’re really positive about the future of women’s sneaker culture here, watch this space!

Who are your biggest influences? 

Christina Paik and Aaliyah are big influences in the way of style – those ladies are the finest.

Whats your favourite pair of sneakers?

I’m a classics girl, so you will almost always find me in classics, Reebok Classics or Air Max 90’s, the Air Max 1 Patch Tan is up in the favorites and I’m crushing on all 95’s at the moment too.

What’s next for Sole Finess?

We’re working on collaborations with local and international female artists, illustrators, designers, photographers and creatives on all things Sole Finess. With so much talent around we wanted to find a way to help showcase it by building a space where we can create, connect and share our love for sneakers that’s strictly for the Honeys.

We have some really exciting projects coming up that we can’t wait to announce, and we encourage all the ladies out there to join us and get involved because, we’re all a part of evolving this sneaker game together.

Last but not least, WDYWT?! 

Today I’m wearing my current favourite of the week, Nike Lab Pinnacle Air Max 90 in Venice Violet Ash, the colour is too incredible!

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Shop the latest sneakers at Sole Finess now and receive free express shipping within Aus

Words: @poloshelly
Photography: @letans

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