The Weeknd Unveils First Collaboration With Puma

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Abel Tesfaye a.k.a The Weeknd is probably as successful as they come when you talk about the far reaches of the music industry. He’s also PUMA’s brand ambassador, so it’s come in due time now that we will finally see his first collection.

During his recent tour he’s been intriguing sneakerheads and fans by showing off some of the new digs in concert but now we can finally get a proper look. From the outset it was obvious that this collaboration would merge the personal style of The Weeknd with PUMA’s sport-inspired silhouettes.

The PUMA x XO collection is a personification of his drive to create and nonchalant attitude towards regular customs. The pack comes in three seperate drops, the first being his debut footwear, a mid-cut sneaker boot thats designed with classic Italian nubuck leather.

It drops on August 24th at PUMA.com and selected retailers.

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